Amuka Esports


Services Performed

Campaign Strategy
Creative Direction
Motion Graphics
Editing
Social Media Advertising
Video Production

BRIEF

Amuka Esports is a vertically integrated esports company creating localized hubs specifically designed for the casual gaming community. It’s also one of the largest esports investment banks in North America. Amuka was looking for a new approach to media production that would showcase the investment opportunities within this booming industry while sticking to their budget.

Our task was to create a 30-episode video series within the month covering all facets of esports news. Within 24 hours we captured all the footage needed to produce five full episodes. We introduced custom graphics and animations to create consistency throughout the series. Throughout this process, we also introduced milestone videos to document and share the company’s growth with the greater esports community, which included a special video to announce the 15,000 sqft esports tournament venue Amuka secured for their upcoming tournament.

As a result, the company and its partners garnered over 50,000 views on their Linkedin pages and Amuka gained five start-up companies that are now under their own brand. They were also able to make and maintain invaluable industry connections and add a Windsor, Ontario venue to their roster. We also successfully positioned CEO Ben Feferman as the go-to resource for esports-related investment opportunities and consultation.