The genwell project
The GenWell Project is a free, open-sourced, global Human Connection Movement. Their mission is to make the world a happier and healthier place by reminding people about the importance of face-to-face social connection and inspiring them to take action.
We partnered with the GenWell team to create a series of 30+ videos that answer frequently asked questions, help tell the brand story, and share the importance of the initiative. Throughout the planning and production process, we represented the GenWell Project as their media team, which involved bringing on Toronto Mayor John Tory and Molson Coors to help spread the significance of this movement via video.
We also implemented custom graphics and animations to refine their existing feeds and give the GenWell Project a cohesive social media presence.
The end results were a high-quality, low-cost series of videos conveying their core messaging to their intended audience and numerous important connections to key leaders within the community.